With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
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The Business of Television
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
Broadcast is firing back at cable networks that are trying to take a bigger slice of the upfront advertising pie. Reacting to bold statements from cable executives that advertisers are overpaying when they buy commercials on the broadcast networks—and buyers who predict that money will move away from...
Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
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The Business of Television
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News
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Sun, Feb 8 2009
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Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
With financial markets teeter-tottering, this week marks decision time for television advertisers who bought first-quarter advertising. Some marketers have begun to reduce their first-quarter upfront television advertising buys. While up to 5% of quarterly upfront buys generally get returned to the market...
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates...