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Fox and CBS did it again. For the 2008-09 TV season, Fox has officially claimed its fifth consecutive ratings win among adults 18-49, while CBS wrapped up the season as the most-watched broadcast network for the sixth time in the last seven years. It was a season in which comparisons were made difficult...
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With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
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After spending the last few years telling viewers to “Start Here,” ABC this week will begin telling viewers just where “here” is. During its upfront presentation to advertisers Tuesday, the network will unveil a massive new on-air promotional campaign built around the concept of the ABC House. “Your...
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Steve McPherson is fired up. Along with the rest of the TV industry, Mr. McPherson, president of the ABC Entertainment Group, has struggled through tough times during the past 18 months. He’s had to try to develop new hits while slogging through the twin terrors of a writers strike and a collapsing economy...
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Sun, May 17 2009
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Filed under: Broadcast, ABC, Desperate Housewives, Jimmy Kimmel, Steve McPherson, ABC Studios, Print Edition, Lost, Flash Forward, Modern Family
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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For the first two weeks of the May sweeps, CBS is the only broadcast television network posting year-over-year gains among total viewers. The network is also the only one to avoid any losses among adults 18-49, the demographic still led by Fox. Among total viewers, CBS averaged 10.8 million viewers,...
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After the strike-induced tumult and turmoil of last season, broadcasters were praying things would somehow take a turn for the better during the 2008-09 campaign. It didn’t happen. With less than a month left to go before this season ends, four of the five major networks find themselves attracting fewer...
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Broadcast is firing back at cable networks that are trying to take a bigger slice of the upfront advertising pie. Reacting to bold statements from cable executives that advertisers are overpaying when they buy commercials on the broadcast networks—and buyers who predict that money will move away from...
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It may be the age of TiVo and Hulu, but the next few weeks will once again underline an important tenet of the broadcast TV economy: Schedules still matter. Even as networks increasingly adapt to the notion that their programming is being absorbed long after its original broadcast, the day and time a...
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The summer television schedules revealed last week reflect the tension between the broadcast networks’ dual goals: attracting advertisers with quality fare and keeping costs low. In keeping with the trend of recent years, summer will not be light on original programming, with several networks using their...
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Sun, Apr 12 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Wipeout, The CW, Print Edition, Merlin, Big Brother, So You Think You Can Dance, America's Got Talent, The Philanthropist, Dating in the Dark, The Listener, Don't Forget the Lyrics, Mental, Hitched or Ditched, The Bachelorette, The Superstars, Blonde Charity Mafia, Here Come the Newlyweeds, Are You Smarter Than a Grader?, Hell’s Kitchen, More to Love, I'm a Celebrity Get Me Out of Here
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It’s officially become a two-horse race to win the premium programming crown on the Web. You probably know who the equines are, but I’ll name names anyway: YouTube and Hulu. OK, those sites are already pretty much the dominant homes of online video. But they’ve come at it from vastly different positions...
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Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
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The National Basketball Association is getting ready for the playoffs with a promotional campaign that its TV partners, ABC, ESPN and TNT, will be using as well. The campaign, launching this week, uses the theme “Where Will Amazing Happen This Year?” as it shows in striking black-and-white some of the...
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Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows...
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Sun, Feb 22 2009
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Filed under: Digital, ABC, Print Edition, Keith Richman, Quantcast, Jordan Levin, IAB, Interactive Advertising Bureau, Adam Gerber, Web Views
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After spending much of the past decade trying to push the envelope creatively, network development executives are headed back to basics with their fall 2009 pilot rosters. Having been burned one too many times by shows that garnered critical acclaim but low Nielsen numbers—from “Arrested Development...
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Fri, Feb 20 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, Print Edition, Heroes, Gossip Girl, Lost, New York, Pilots, ER, David E. Kelley, NCIS, Melrose Place, No Heroics, Ed Zwick, Human Target, A Marriage, Flash Forward, Sons of Tucson, Save Us Then From the Whales, Eastwick, Happy Town, Day One, Absolutely Fabulous, Walorksy, Marshall Herskovitz, V