OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl,” The CW this season appears to have achieved a breakthough...
Posted to
The Business of Television
by
News
on
Sun, Mar 1 2009
Filed under:
Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV have begun trimming the amount of time they...
Posted to
The Business of Television
by
News
on
Sun, Mar 1 2009
Filed under:
Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, CBS Corp., Warner Bros., Bruce Rosenblum, Nancy Tellem
It’s unlikely The CW’s Dawn Ostroff will ever forget just how important “Gossip Girl” has been to her success. The network’s president of entertainment is constantly reminded of the “Gossip” gang—and not just because the Internet can’t get enough of the sexy soap opera. On the wall right behind her office...
The people who get paid to watch TV probably would prefer to pretend the last four months never happened. Always a surly lot, the nation’s TV critics—whose semiannual press tour kicks into high gear this week in Los Angeles—are disappointed, if not downright angry, over what many believe to be one of...
Posted to
The Business of Television
by
News
on
Sun, Jan 11 2009
Filed under:
Filed under: Broadcast, Fox, ABC, CBS, NBC, Grey's Anatomy, The CW, 90210, Print Edition, Kath & Kim, Heroes, Knight Rider, Criminal Minds, Melrose Place, Critics Poll, Skins
It could have been a lot worse. That’s the bottom line from the first few days of the 2008-09 television season, which got under way last week amidst a higher-than-normal level of angst among network suits. With so many shows taking nine-month hiatuses due to the writers strike, and fewer newcomers than...
Posted to
The Business of Television
by
News
on
Sun, Sep 28 2008
Filed under:
Filed under: Fringe, Broadcast, Ratings, Grey's Anatomy, Dancing With the Stars, How I Met Your Mother, 90210, Print Edition, Heroes, Knight Rider, The Mentalist, Do Not Disturb, Worst Week, Boston Legal, Criminal Minds, Two and a Half Men
Fox and The CW came out of the starting gate early this season, giving them a wide-open field to strut much-hyped programming like “Fringe” and “90210.” But the advance launches were met with mixed ratings results. The CW, which began its new season on Labor Day, has two full weeks of data to analyze...
Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip Girl” and a remake of “Beverly Hills, 90210,” even as media buyers...
That giant whooshing noise heard by residents of Burbank, Calif., last week was the sound of the entire staff of The CW exhaling. After another painful summer filled with barely-on-the-radar ratings and rumblings about the future, the first week of September produced some pretty good news for the folks...