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Nielsen Co. has wrapped an important meeting with 80 clients from companies that included CBS, NBC, ABC, Microsoft, Time Warner, Comcast and Hulu where the topic was how best to move ahead with developing a single-source system that will measure...
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Nielsen is going to huddle up with its clients next week -- advertisers, agencies and TV networks -- over how best to combine measurement of online and over-the-air viewing of content. In a letter sent to 75 clients, Nielsen said...
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The number of TV households completely unready for the digital transition decreased to 3.1 million, according to Nielsen. The number represents 2.7% of TV households, down from 2.9% at the time of Nielsen’s last report two weeks ago , which stated that 3.3 million households were unready. For TVWeek...
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Traditional television remains the screen of choice for Americans, according to Nielsen’s recent Three Screen Report. The average American watches 153 hours of TV every month at home, the report found. That’s a 1.2% increase from last year. While Americans are watching more TV than ever, viewing on the...
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Fewer than 3% of U.S. TV households are still completely unready for the digital transition on June 12, Nielsen said today. As of May 10, 3.3 million or 2.9% of households are completely unprepared, down from 3.5 million unready households in Nielsen’s last update less than two weeks ago. The number...
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Viewing of streaming video continues to grow at an extremely rapid rate. Figures from Nielsen for April show that while there was a slight decrease in the number of unique viewers watching Web video, those who are clicking for content are seeing many more streams and staying glued to computer screens...
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The Great Nielsen Meltdown of 2009 should come as no surprise to anyone who’s ever seen one of the company’s paper diaries. Until about a week ago, I actually had no clue just how the ratings giant collected data from consumers. Nielsen loves to shroud just about everything it does in secrecy, no doubt...
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Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people who are most eager to get DVRs use them the most. A list...
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Some 3.6 million or 3.2% of U.S. television households are still completely unready for the digital transition on June 12, according to data collected by Nielsen. The number represents a slight decrease from the 3.8 million U.S. households that were completely unprepared, according to data provided earlier...
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It’s hard to watch primetime television when you’re enjoying video games. A new study by Nielsen shows that gamers with the most sophisticated networked consoles are less likely to be watching television in primetime than users of other consoles. That means the shows most watched by these gamers often...
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Every one of the top 10 advertisers spent less in 2008 than they did in 2007, according to the Nielsen Co. Procter & Gamble continued to be the No. 1 spender despite cutting back by 19%. The complete list of the top 10 follows. Company Jan.-Dec. 2008 Jan.-Dec. 2007 % change (millions of $) Procter...
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If Americans continue to prepare themselves at the current rate for the June 12 switch to all-digital television signals, the number of homes that aren’t ready by the deadline could be quite small, vindicating the Obama administration’s decision to push back the transition. Last week, the Nielsen Co...
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Advertising spending fell in 2008, with only Hispanic cable TV and cable TV showing gains, the Nielsen Co. said Friday. Broadcast network television was down 3.5%, syndication was down 0.8%, spot TV in the top 100 markets was down 0.3%, spot TV in markets 101 to 210 was down 4.6% and Hispanic broadcast...
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The National Association of Broadcasters has made its continuing objection to Nielsen’s analysis of the country’s DTV readiness rate more formal. In a letter today to Nielsen Chairman-CEO David Calhoun, NAB President-CEO David K. Rehr complained that Nielsen’s methodology unfairly understates actual...
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The number of U.S. households that wouldn’t receive any programming once domestic broadcasts switch to digital from analog fell 24% last month as more people prepared for the original Feb. 17 switchover deadline, Nielsen said today. As of March 1, about 4.5 million homes, or 3.9% of U.S. households,...