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ESPN is looking to snag the Olympics away from longtime rights holder NBC, a top executive at the cable sports behemoth told USA Today. In an interview with Mike McCarthy, John Skipper, ESPN's executive vice president of content, promised that...
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When the U.S. Olympic Committee (USOC) and cable giant Comcast Corp. teamed up in early July to announce a new channel devoted to the games which would launch next year, they promised "excitement, competition and values connected with the Olympic...
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ABC’s “Lost,” NBC’s “Saturday Night Live” and HBO’s “Entourage” and “John Adams” are among the television programs being honored with a 2008 Peabody Award. AMC’s critical darling “Breaking Bad” will also receive a Peabody Award, as will Nick’s “Avator: The Last Air Bender.” Several of HBO’s documentary...
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Wed, Apr 1 2009
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Filed under: Broadcast, Cable, ABC, HBO, NBC, YouTube, Saturday Night Live, Olympics, Breaking Bad, AMC, John Adams, CNN, Lost, Entourage, SNL, TCM, Peabody Awards, The Gates, Avator: The Last Air Bender, Zhang Yimou, Nanking, Hear and Now, Nick
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NBC will air “The Beijing Olympic Opening Ceremony: TV Event of the Year” on Dec. 27 at 8 p.m. The two-hour special, hosted by Bob Costas and Matt Lauer, will highlight the Opening Ceremony and the greatest moments of the Beijing Games. The special also will offer a brief look forward at the 2010 Vancouver...
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NBC Universal’s 2008 Beijing Olympic Games coverage on the NBC Olympics Mobile Web site attracted 6.5 million unique visitors and 36 million page views, according to Omniture. The mobile Web site also garnered 826,000 mobile video views and 300,000 total SMS/MMS alert subscripts between Aug. 8 and Aug...
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NBCOlympics.com earned only $5.75 million in online video advertising revenue, according to estimates released today by eMarketer. The new-media research firm issued the projection based on video streams delivered on the site during the 2008 Beijing Olympics. eMarketer said the figure represents only...
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Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall grew for the three brands among those...
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NBC Universal topped another Olympic milestone: During the first 11 days of the Beijing Olympics, 200 million people have watched the Games across NBCU’s networks. Through 11 days, Beijing has bested the 2004 Athens Games by 12 million and the 1996 Atlanta Games by 4 million. Atlanta still holds the...
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NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad sales total. The network said Tuesday that it sold the extra ad inventory within the last week. Add in $10 million it sold in the first couple days of the Games, and NBC has increased...
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Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive producer of NBC’s comedy anchor “The Office” has given the Peacock a major promotional coup...
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The ringing endorsement from the Beijing Olympics is that broadcast still takes the gold in media. Despite all the hype about the Olympics being available on digital platforms, broadcast television’s massive reach is dominating the viewership and ratings breakdown. According to NBC’s Total Audience Measurement...
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Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the case that, whatever gains streaming video has made this year,...
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NBC’s Olympian promotional push on behalf of “The Office” moves to the next level tonight. The network is expected to premiere the second in what could be as many as five Olympics-themed spots created and scripted by “Office” executive producer Greg Daniels and his staff of writers. The first promo,...
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NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1 billion in sales the network rang up before the games began last Friday. With its early ratings soaring, Olympic programming is more than meeting the guarantees NBC made to its advertisers, according...
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On Monday and Tuesday, the first two days the full crew of “Today” broadcast together from the Beijing Olympics, the NBC morning show averaged 6.425 million viewers and 6.428 million viewers, respectively, according to preliminary fast national data from Nielsen Media Research. The early data shows that...