Never subtle in seeking promotional synergies, NBC Universal, whose NBC will broadcast the Super Bowl on Feb. 1, has its cable network USA thinking pigskin. USA’s series “Burn Notice” will feature a guest appearance by former Dallas Cowboys star Michael Irvin on Jan. 29. Mr. Irvin plays a football coach...
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The Business of Television
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Wed, Jan 7 2009
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Filed under: Broadcast, Cable, NBC, Bob Costas, NBC Universal, Michael Irvin, Super Bowl, USA, Monk, Burn Notice, Psych