The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
An estimated 56.5 million people watched the last of the three debates between Sen. John McCain and Sen. Barack Obama, according to Nielsen Media Research. Wednesday night’s audience is smaller than the 63.2 million who watched the Oct. 7 presidential debate but larger than the 52.4 million TV turnout...
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Thu, Oct 16 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings
Wednesday night’s third and final presidential debate edged out Major League Baseball playoff action, according to Nielsen Media preliminary numbers. NBC won the night with a 3.2 rating/8 share among viewers 18-49, led by its presidential debate coverage, which averaged a 3.9 rating/9 share from 9-10...
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Thu, Oct 16 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Barack Obama, Election, The CW, John McCain, Debate, TV Ratings, LB
While preliminary data indicates that television turnout for the final of presidential campaign debate declined from the last matchup between Democrat Barack Obama and Republican John McCain, NBC may have performed best among the broadcast networks airing the contest, according to fast affiliate ratings...
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Thu, Oct 16 2008
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The second of three presidential debates between Sen. Barack Obama and Sen. John McCain on Tuesday night was watched by 63.2 million people tuning in to 11 channels--27 million more people than saw their first debate Sept. 26, according to data from Nielsen Media Research. That’s a reversal from 2004...
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Wed, Oct 8 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings