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Fox and CBS did it again. For the 2008-09 TV season, Fox has officially claimed its fifth consecutive ratings win among adults 18-49, while CBS wrapped up the season as the most-watched broadcast network for the sixth time in the last seven years. It was a season in which comparisons were made difficult...
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With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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For the first two weeks of the May sweeps, CBS is the only broadcast television network posting year-over-year gains among total viewers. The network is also the only one to avoid any losses among adults 18-49, the demographic still led by Fox. Among total viewers, CBS averaged 10.8 million viewers,...
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Fox has decided not to air President Obama's first-100-days press conference this Wednesday—the only Big Four network to turn down the White House's request for time. ABC, CBS and NBC have all announced plans to carry the president's appearance. But Fox today said: No go. “The Fox Broadcasting...
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After the strike-induced tumult and turmoil of last season, broadcasters were praying things would somehow take a turn for the better during the 2008-09 campaign. It didn’t happen. With less than a month left to go before this season ends, four of the five major networks find themselves attracting fewer...
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It may be the age of TiVo and Hulu, but the next few weeks will once again underline an important tenet of the broadcast TV economy: Schedules still matter. Even as networks increasingly adapt to the notion that their programming is being absorbed long after its original broadcast, the day and time a...
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The summer television schedules revealed last week reflect the tension between the broadcast networks’ dual goals: attracting advertisers with quality fare and keeping costs low. In keeping with the trend of recent years, summer will not be light on original programming, with several networks using their...
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Sun, Apr 12 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Wipeout, The CW, Print Edition, Merlin, Big Brother, So You Think You Can Dance, America's Got Talent, The Philanthropist, Dating in the Dark, The Listener, Don't Forget the Lyrics, Mental, Hitched or Ditched, The Bachelorette, The Superstars, Blonde Charity Mafia, Here Come the Newlyweeds, Are You Smarter Than a Grader?, Hell’s Kitchen, More to Love, I'm a Celebrity Get Me Out of Here
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President Obama’s decision to hold another primetime news conference is playing havoc with the networks’ sweeps schedules—and causing some in the industry to grumble about the financial impact. The president has slated a news conference for Tuesday at 8 p.m. EDT, his second since taking office two months...
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The 2009 TV Critics Association summer press tour is a firm go, though a couple of broadcast networks are cutting back their time commitment to the event. TCA President Dave Walker Tuesday told members that the summer powwow will run July 28 though Aug. 8, with cable kicking off the 12-day media event...
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Building on its Super Bowl advertising momentum, online video destination Hulu plans to launch another network prime-time ad for its site later this week on NBC and Fox. At the South by Southwest festival in Austin, Eric Feng, senior VP and chief technical officer at Hulu, said the spot will premiere...
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Fox’s on-air promotions team has quietly opened a new front in TV’s ongoing war against digital video recorders. With little fanfare, the network in recent weeks has started sprinkling its commercial breaks with what it’s calling “TiVo-busters”—spots designed to be effective even when viewers use a DVR...
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Sun, Mar 8 2009
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Filed under: Broadcast, Fox, Advertising, NBC, Print Edition, TiVo, BBC America, DVR, Lie To Me, Joe Early
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More than 52 million viewers tuned in for President Barack Obama’s address to Congress Tuesday night, Nielsen Media Research said. Drawing 52.37 million, the speech pulled in more viewers than last year’s by nearly 15 million people. Although technically it was President Obama’s first State of the Union...
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Wed, Feb 25 2009
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Univision, CNN, Fox News Channel, Telemundo, CNBC, TV Ratings, State of the Union
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After spending much of the past decade trying to push the envelope creatively, network development executives are headed back to basics with their fall 2009 pilot rosters. Having been burned one too many times by shows that garnered critical acclaim but low Nielsen numbers—from “Arrested Development...
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Fri, Feb 20 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, Print Edition, Heroes, Gossip Girl, Lost, New York, Pilots, ER, David E. Kelley, NCIS, Melrose Place, No Heroics, Ed Zwick, Human Target, A Marriage, Flash Forward, Sons of Tucson, Save Us Then From the Whales, Eastwick, Happy Town, Day One, Absolutely Fabulous, Walorksy, Marshall Herskovitz, V
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Channeling Larry King once again… CNBC's Rick Santelli Rick Santelli, the CNBC blowhard who moronically lashed out at President Obama’s mortgage rescue plan last week in a much-publicized rant , certainly had every right to speak his mind as he did. And I have every right to never watch CNBC again...
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Fri, Feb 20 2009
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Filed under: Broadcast, Cable, Fox, Dollhouse, DTV, NBC, SAG, Chuck, Print Edition, Lost, Friday Night Lights, American Idol, Rick Santelli, Patric Verrone, Craig Ferguson