I was flying over “ruby red” Utah last Tuesday when the television networks called the presidential election for Sen. Barack Obama. We’d already had our first beverage and snack service—animal crackers, Terra chips and a Doritos snack mix among the choices—and the JetBlue flight from New York to Oakland...
An estimated 78.58 million people watched prime-time coverage of the historic election on 14 broadcast and cable networks Tuesday night, according to final national averages from Nielsen Media Research. That’s a dramatic increase from the 59.17 million who watched Election Night on 10 networks in 2004...
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Wed, Nov 5 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, BET, Election, CNN, BBC America, Fox News Channel, Telemundo, CNBC, TV Ratings, TVOne, WGN America
Early ratings returns from metered markets for the broadcast networks’ election coverage Tuesday may indicate a larger audience still to be announced for cable news networks later Wednesday. Despite covering a presidential election universally acknowledged as being fraught with history, the four broadcast...
Call it Barack Obama’s $3.5 million gamble, but as the Obama campaign readies to air a half-hour TV program at 8 p.m. EDT Wednesday on major broadcast and some cable networks, the question is will it actually work? Amidst discussion about how the ad dramatically showcases the media buying advantages...
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Tue, Oct 28 2008
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Filed under: Broadcast, Fox, CBS, NBC, MSNBC, BET, Barack Obama, Election, Univision, TVOne
An estimated 56.5 million people watched the last of the three debates between Sen. John McCain and Sen. Barack Obama, according to Nielsen Media Research. Wednesday night’s audience is smaller than the 63.2 million who watched the Oct. 7 presidential debate but larger than the 52.4 million TV turnout...
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Thu, Oct 16 2008
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Wednesday night’s third and final presidential debate edged out Major League Baseball playoff action, according to Nielsen Media preliminary numbers. NBC won the night with a 3.2 rating/8 share among viewers 18-49, led by its presidential debate coverage, which averaged a 3.9 rating/9 share from 9-10...
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Thu, Oct 16 2008
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While preliminary data indicates that television turnout for the final of presidential campaign debate declined from the last matchup between Democrat Barack Obama and Republican John McCain, NBC may have performed best among the broadcast networks airing the contest, according to fast affiliate ratings...
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Thu, Oct 16 2008
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The second of three presidential debates between Sen. Barack Obama and Sen. John McCain on Tuesday night was watched by 63.2 million people tuning in to 11 channels--27 million more people than saw their first debate Sept. 26, according to data from Nielsen Media Research. That’s a reversal from 2004...
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Wed, Oct 8 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings