On Monday and Tuesday, the first two days the full crew of “Today” broadcast together from the Beijing Olympics, the NBC morning show averaged 6.425 million viewers and 6.428 million viewers, respectively, according to preliminary fast national data from Nielsen Media Research. The early data shows that...
The Opening Ceremonies of the Summer Olympics in Beijing lit the ratings torch on NBC as the highest rated non-U.S. opening ceremony ever. Receiving a 21.5 rating/37 share in overnight households in metered markets, Beijing’s opener bested the closest competitor, Sydney, by 19%. The high water mark is...
It’s official. Barack Obama’s campaign will be among the TV sponsors of NBC’s Olympics coverage. In the first significant network TV buy by any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads...
The Olympic Games carry a storied tradition not only of physical achievements, but technological advances in television as well. With the world watching, networks carrying the Games have utilized the latest advances in production technology to showcase the events. Whether it’s the Dive-Cam, the Rail...
With a record 3,600 hours of Beijing Olympics coverage on tap for next month, NBC will bring an army of commentators to the Games, with an unprecedented 106 commentators on tap. The group will be led by Olympics veteran Bob Costas, who will return for his seventh Olympics as prime-time host. Also on...