A year after the Golden Globe Awards were disrupted by the Writers Guild of America strike against the Alliance of Motion Picture & Television Producers, NBC expects the awards show to be a hit again with sponsors as well as viewers. Last year, NBC had to forgo a reported $15 million in advertising...
Posted to
The Business of Television
by
News
on
Sun, Jan 4 2009
Filed under:
Filed under: Broadcast, Advertising, NBC, Target, Print Edition, Ad Sales, AT&T, Economy, Citicorp, L’Oreal, Kraft, Golden Globe Awards