-
News Corp.'s MySpace is outsourcing its ad sales. The social networking site has signed up advertising industry veteran Michael Kassan's consulting firm Media Link and its star advertising guru Wenda Harris Millard to run its sales organization. MySpace Chief Executive...
-
News Corp.'s struggling social networking site MySpace today announced it has a deal to acquire iLike, an application that helps users of social networks share music recommendations and playlists. The combination would bring together MySpace, a site emerging and established...
-
MySpace Music has come in for criticism from the labels, whose executives have publicly (and privately) said it has been slow to find ways to make money on its massive community of music fans. Recently, through, MySpace Music is showing...
-
News Corp.'s struggling social network MySpace said it would lay off nearly 30% of its staff -- or about 425 people -- as part of a plan to restructure the business. “Simply put, our staffing levels were bloated and hindered...
-
UPDATED: Fox Interactive Media, suffering from a steep drop in online advertising, is preparing to lay off a significant number of employees, according to people familiar with the situation. The number and timing are in flux, but the cuts are...
-
What you need to know about social media: Social media is dead. It’s a boom time for social media. Online ads rule. Online ads don’t work. Twitter is hot. Twitter is passé. Marketers peddling media properties find the confusing and contradictory headlines an invitation to reach for the Maalox or tune...
-
Guess who’s getting married? One lucky engaged couple will be tying the knot and saying their vows live online this summer. Hollywood production studio Endemol (producer of “Deal or No Deal”) has teamed up with MySpace to produce the online interactive reality series “Married on MySpace,” kicking off...
-
It got Rupert Murdoch on the cover of Wired Magazine, cost Tom Freston his job as chief executive of Viacom and even spawned a tell-all book. But now News Corp.'s MySpace has gone from crown jewel to problem child. While...
-
Paramount Digital Entertainment and Gaumont said they are developing an interactive Web series that will be distributed via MySpace in the United States. “Section 8” is a supernatural thriller that will give viewers a chance to interact with one another, have an impact on how the series plays out and...
-
Piracy is a fact of life on the Web, and network television shows now exist everywhere, even where they aren’t supposed to be. That was the conclusion of a panel at South by Southwest Interactive on how the companies creating content can find ways to profit from the piracy. The first step is to understand...
-
Flying in the face of the recession—and the dip in attendance at industry events so far this year, including the Consumer Electronics Show—this week’s South by Southwest Interactive Festival in Austin, Texas, is expecting at least a 20% rise over last year’s attendance figure of 9,000. SXSW boasts a...
Posted to
The Business of Television
by
News
on
Sun, Mar 15 2009
Filed under:
Filed under: Digital, PBS, Google, Print Edition, MySpace, Revision3, Digitas, MTV, ICM, MSN, Microsoft, CAA, Initiative, IBM, SXSW, Macrovision, Politico, New York Times, Kraft Foods, Wired
-
The world’s largest social networking site is betting about half of its users will be accessing MySpace on mobile phones in the next few years. That was the prediction issued today by MySpace, which also announced it had launched a new version of its mobile Web site for its 20 million-plus worldwide...
-
The top five most popular online video sites stayed mostly steady in visitors and videos viewed in December compared with the month before, Nielsen Online reported. That suggests viewing habits for sites such as YouTube, Hulu, MySpace, Yahoo and the Nickelodeon group have become entrenched, since those...
-
Social networking site MySpace has partnered with production shop Endemol to create a new interactive reality Web series called “Get Married on MySpace,” the companies announced today. The show will award a free wedding to one couple in the United States in exchange for letting MySpace users plan and...
-
MySpace will be on a television set near you soon. The social networking site has partnered with Toshiba, Yahoo and Intel to develop an extension of the MySpace experience for TV, the companies announced at the Consumer Electronics Show in Las Vegas today. The “MySpace Widget for TV” will let users interact...