As the broadcast networks prepare to unveil their schedules for the 2009-10 season to advertisers in New York next week, Magna has taken a look at what was once a TV staple: the sitcom. Steve Sternberg, executive VP for audience analysis at Magna, a division of Interpublic’s Mediabrands, notes in a new...
As someone replacing a seer who has been looking at the future for a long time, Brian Wieser has the old adage about those who fail to learn from the past firmly in mind. Ms. Wieser last month was named lead global forecaster at Magna, succeeding Bob Coen, who for nearly 40 years has been delivering...