With both broadcast and cable networks rolling out fresh programs for midseason, a new hurdle is in place for series hoping to make a splash in the overnight ratings that can determine success or failure. Based on research done at the beginning of the fall season, TiVo came up with a surprising finding...
Posted to
The Business of Television
by
News
on
Tue, Jan 6 2009
Filed under:
Filed under: Broadcast, Advertising, Media Planner, My Own Worst Enemy, Kath & Kim, TiVo, Life on Mars, DVR, The Ex List, Eleventh Hour