Instead of going into the secretive world of the CIA, Brian McMahon wound up in the mysterious world of media barter. Mr. McMahon, CEO at Orion Trading, part of Interpublic Group’s Mediabrands unit, says barter is a service that many clients like as a way to lower the cash costs of media. And they keep...
With media under pressure in a challenged economy, people with knowledge of direct-response advertising are getting some respect. Case in point: Lynn Fantom, CEO of Interpublic Group’s ID Media, which specializes in direct response. “The [broadcast media buyers] who get all the Super Bowl tickets are...