The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding. The list of the top 10 spots from...
With the new television season about to begin, at least one media agency has publicly issued projections for which networks will be winners and losers. Carat last week released its prime-time preview report, which sees Fox and ABC as the leaders in the adults 18 to 49 demographic targeted by most advertisers...