Not all clients think they want communications planning. Not all clients think they need communications planning. In his new job as executive VP and head of communications planning at Carat, Doug Ray will try to identify clients that need the discipline and try to persuade them that they should want...
With Election Day occupying most of the nation’s attention this week, media agency Carat decided to take a closer look at voters. After all, if the president can be packaged and sold like a product, shouldn’t one know all there is to know about the consumers, the target audience? In doing its analysis...
London native Martin Cass paraphrases quintessential American writer Mark Twain when describing the situation at Carat, where he was named president of U.S. operations last week. Mr. Cass succeeds Scott Sorokin, who held the post for a little more than a year. The past few months at Carat have been marked...
Mary Barnas is living proof of the accuracy of the expression: If you want to get something done, give it to someone who’s busy. Carat, the media agency where she has worked for 16 years, has just named her general manager of its New York office. That job is on top of her previous responsibilities as...