The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and the ultimate college hoops championship. “As a sports marketing...
Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
No one does product integration like a network does product integration for itself. Last week, CBS unveiled the CBS Scene Restaurant & Bar, located next to the New England Patriots football stadium in Foxborough, Mass. Networks have gone into the restaurant business before. There are a string of...