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Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people who are most eager to get DVRs use them the most. A list...
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With both broadcast and cable networks rolling out fresh programs for midseason, a new hurdle is in place for series hoping to make a splash in the overnight ratings that can determine success or failure. Based on research done at the beginning of the fall season, TiVo came up with a surprising finding...
Posted to
The Business of Television
by
News
on
Tue, Jan 6 2009
Filed under:
Filed under: Broadcast, Advertising, Media Planner, My Own Worst Enemy, Kath & Kim, TiVo, Life on Mars, DVR, The Ex List, Eleventh Hour