While auto and pharmaceutical industry spending was down for the first nine months of 2008, the top 10 categories were up as a group, according to figures from the Nielsen Co. Posting an especially big gain was direct response, with companies including Guthy-Renker, Rosetta Stone and Allstar Marketing...
The top 10 advertisers reduced their spending by 0.2% during the first nine months of 2008, compared with a year ago, TNS Media Intelligence reports. Among the top 50, spending dropped 2.1%. The following chart shows that among the top 10 spenders, six cut their ad spending and four spent more. Top 10...