It's expected that a blockbuster like "Transformers: Revenge Of The Fallen" get nonsensical tie-ins like Strawberry-Peanut Butter M&Ms -- junk movies spawn junk food. And we don't squawk in protest at "Twilight: New Moon" band-aids, if only because it takes a certain amount...
Wes Anderson's "Fantastic Mr. Fox" (which is, yes, fantastic) begins its platform release domestically two Fridays from now, but it's already out in the UK -- complete with a "Fantastic Mr. Fox Happy Meal" -- and the publicity mill is already grinding. One of the cooler interviews...
Rick Marroquin is working on coming up with a name for his new company. Mediabrands, a division of Interpublic Group, recently appointed Mr. Marroquin managing director of a yet-unnamed new business unit that will focus on Hispanic media and marketing. The name isn’t the highest priority; staffing up...
Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall grew for the three brands among those...