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Due on December 11th, Tom Ford's "A Single Man" is one of the more hotly-tipped Oscar frontrunners. It's got just the right combination of gears in motion: a prestigious literary source (Christopher Isherwood), period production design (the early '60s), and the Weinstein brothers...
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It's expected that a blockbuster like "Transformers: Revenge Of The Fallen" get nonsensical tie-ins like Strawberry-Peanut Butter M&Ms -- junk movies spawn junk food. And we don't squawk in protest at "Twilight: New Moon" band-aids, if only because it takes a certain amount...
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The latest addition to the list of movie tie-ins you never knew you wanted is "The Godfather" Italian Organic Vodka, which American vodka consumers -- $15 million strong a year -- will have the chance to imbibe come April 2010. At last, the legions of Americans who insist "The Godfather"...
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For years, Joel Schumacher's name was one to be hissed out with great venom: despite some nostalgic goodwill from '80s kids for "St. Elmo's Fire" and "The Lost Boys," unleashing "Batman and Robin" on the world made him as ripe a target as Michael Bay. But this...
Posted to
Indieville
by
IFC.com - Indie Eye
on
Wed, Sep 23 2009
Filed under:
Filed under: Marketing, The Lost Boys, Batman and Robin, Bad Company, St. Elmo's Fire, Midnight Meat Train, Blood Creek, Ryuhei Kitamura, Joel Schumacher, The Number 23
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Robert Zemeckis is still trying to make motion capture happen. His upcoming Jim Carrey-starring version of "A Christmas Carol" will be his third made using the process, despite the fact that neither 2004's "The Polar Express" nor 2007's "Beowulf" was an overwhelming...
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NBC is promoting tonight's premiere of "Southland" with a front-page ad in today's Los Angeles Times that appears to be unlike any other front page ad the paper has run previously. That's because the ad is designed to resemble a news story. As part of the next phase in its extensive...
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IN A DREAM, a film near and dear to us, that we also executive produced, is coming to theaters nationwide beginning Friday April 10th at Cinema Village in New York. This stunning, gorgeous and emotional film deals with love, art, family and mental illness. It was directed by Jeremiah Zagar who began...
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In this economy, even chick flicks are now doing the Pirates thing and shooting the sequels as they shoot the first films. So, with that in mind, here is the premiere of the one-sheet for the sequel to Julie & Julia (whose one-sheet premiered today on FirstShowing.net ) , set for August 2010...
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AMC announced a new slogan for the network, “Story Matters Here,” and will adopt a programming theme each night of the week. “Whether commemorating favorite films from every genre and decade, or creating insightful non-scripted programming and acclaimed original productions, the AMC experience is an...
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As the internet creates all kinds of user-generated communities around the product output of major corporations, the smart play, it always seems to me, is for the corporations to step up and to create homes for those communities on their own turf, using the insider opportunity as bait. Of course, these...
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Following the lead of Fox's huge success with Sacha Baron Cohen's Borat , which went to ComicCon and Toronto before release, Universal is hitting their first festival with Bruno this weekend at SXSW in Austin, Tx. (Note: ComicCon '09 is a few weeks after Bruno hits theaters, so while I expect...
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Getting stuff in the mail is fun... especially when it makes unexpected noise... I don't remember a champagne sponsor for The Oscars before, but Moet Chandon did send a bottle of bubbly to announce their sponsorship. Hopefully, there will not be a champagne pyramid like there is every year for The...
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Has anyone else noticed how the billboards for Underworld 3 do a really, really good job of not letting anyone know that Rhona Mitra is stepping in for Kate Beckinsale? And have you seen the Defiance ads that are, essentially, "James Bond takes on the !!!" It's a campaign stolen right away...
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Watchmen Exclusive It is funny that this is on MySpace, a News Corp business. But it is not remotely surprising. Trailer Park on MySpace has the younger traffic that Watchmen seeks. Marketing is marketing is marketing. Strange bedfellows and all that. Anyway... I must admit... the extended view, coming...