Some experts are forecasting that consumers will become even more reluctant to make purchases, in the increasingly challenging economic times ahead, than they are now. Given that bleak outlook, how can media professionals help their clients break through and create impact with consumers? The most relevant...
As businesses of all sorts scramble for profitability and new revenue during bleak economic conditions, clients likely will re-evaluate their current agency relationships, creating new opportunities for many in the advertising business. If you’re a planner and are fortunate enough to have new-business...