Despite the ailing economy, baseball is being very, very good to television networks that carry the games. With Opening Day on April 6, sponsors are lining up for the Great American Pastime. “Regular-season baseball sales are holding up very nicely,” said Fox Sports President Ed Goren. “In this environment...
As more glamorous teams from bigger markets got knocked out of baseball’s playoffs, Fox Sports President Ed Goren began singing the praises of the City of Brotherly Love. SWINGTOWN Jimmy Rollins and the Philadelphia Phillies earned a spot in the World Series by defeating the Dodgers in the NLCS. “Philadelphia...
With a short series, a weekday afternoon game and competition from a presidential debate, Fox’s coverage of Major League Baseball’s National League Championship Series averaged 7.4 million viewers, down 35% from last year, when Fox aired the American League Championship Series. Last year’s series went...
Major League Baseball has moved back the scheduled start time of game six of the World Series so Fox can join CBS and NBC in airing a half-hour Barack Obama advertisement on Oct. 29, network and league sources said. A network spokeswoman confirmed the buy and said MLB had agreed to the network’s request...