Despite the ailing economy, baseball is being very, very good to television networks that carry the games. With Opening Day on April 6, sponsors are lining up for the Great American Pastime. “Regular-season baseball sales are holding up very nicely,” said Fox Sports President Ed Goren. “In this environment...
Fox drew the highest ratings among the networks that show NFL football for the second consecutive year. Fox said its NFL games averaged a 10.5 Nielsen household rating and a 22 share CBS’s Sunday games drew a 10 ratings and 21 share. Fox’s Sunday afternoon rating also beat the 10.2/16 NBC drew with its...
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The Business of Television
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Tue, Dec 30 2008
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Filed under: Broadcast, Cable, Fox, ABC, ESPN, NFL, CBS, Desperate Housewives, Monday Night Football, TV Ratings
The National Association of Broadcasters is issuing a warning to policy makers and Congress about the potential impact of ESPN’s winning exclusive rights to air most of the Bowl Championship Series. The new deal takes much of the series off broadcast TV and moves it to basic cable. In a policy statement...
ESPN has outbid Fox for the rights to most of the major end-of-season college bowl games,b including the BCS Championship game. The $500 million, four-year deal puts the football games on cable for the first time. College football becomes one of the few major sports to have its championship decided on...