The summer television schedules revealed last week reflect the tension between the broadcast networks’ dual goals: attracting advertisers with quality fare and keeping costs low. In keeping with the trend of recent years, summer will not be light on original programming, with several networks using their...
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The Business of Television
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Sun, Apr 12 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Wipeout, The CW, Print Edition, Merlin, Big Brother, So You Think You Can Dance, America's Got Talent, The Philanthropist, Dating in the Dark, The Listener, Don't Forget the Lyrics, Mental, Hitched or Ditched, The Bachelorette, The Superstars, Blonde Charity Mafia, Here Come the Newlyweeds, Are You Smarter Than a Grader?, Hell’s Kitchen, More to Love, I'm a Celebrity Get Me Out of Here
Fox unveiled its summer schedule and as telegraphed, off-season tentpole "So You Think You Can Dance" will once again be the centerpiece of the network’s slate. The network Friday reconfirmed its previous announcement that season five of the dance competition will step up starting May 21. "Dance"...