On the cusp of the official start of the 2008-09 season, Fox and The CW are enjoying a few perks for having been out of the gate ahead of the pack. Fox’s “Fringe” skyrocketed 59% week-to-week in its ratings, while The CW’s “Gossip Girl” has steadily improved its numbers from its record-setting premiere...
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The Business of Television
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Sun, Sep 21 2008
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Filed under: Fringe, Broadcast, Fox, ABC, CBS, NBC, Dancing With the Stars, primetime, The CW, Chuck, Print Edition, Heroes, Gossip Girl, Carat, Programming, Shari Anne Brill
A major advertising agency is giving ABC and Fox a major vote of confidence going into the fall season. In its just-released fall prime-time preview, Carat says the two networks will finish in a tie for first place among adults 18-49. Among total viewers, the agency gives the nod to CBS. Should Carat...