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Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and Infiniti ads will get prominent placement on ESPN.com on Saturdays...
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ESPN is expected to announce a multi-year agreement with the Southeastern Conference to continue to televise football, basketball and other college sports events. A conference call is scheduled for Monday afternoon with SEC Commissioner Mike Slive and ESPN executives John Skipper and Burke Magnus and...