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Ad spending dropped 2% in the third quarter from the previous year despite the Olympics and presidential election, TNS Media Intelligence reported Thursday. For the first nine months of 2008, total spending was down 1.7%, but most national TV categories showed gains, with network up 3%, cable up 3.7...
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The election of Barack Obama as the nation’s first African American president wasn’t the only reason the week of Nov. 3 was historic. However, it was the major reason that the five most-watched basic-cable news channels in prime time included three cable news channels. For News Channel ranked first in...
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I was flying over “ruby red” Utah last Tuesday when the television networks called the presidential election for Sen. Barack Obama. We’d already had our first beverage and snack service—animal crackers, Terra chips and a Doritos snack mix among the choices—and the JetBlue flight from New York to Oakland...
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It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the Oct. 29 ad are coming out and they are again demonstrating...
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“The Oprah Winfrey Show’s” post-election program Wednesday took in its highest ratings in metered household markets in almost nine months. The show drew a 6.5 preliminary household rating in 56 metered markets, which is also a season high. Ms. Winfrey, who was a prominent member of the crowd at President...
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Sen. Barack Obama’s acceptance speech after winning the presidential election last night had earned more than 4.8 million viral video views 24 hours after the clip began to circulate online, according to data from online video measurement service Visible Measures. That figure includes only viral clips...
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CNN.com won the online news race on Election Day, ranking as the most visited Web site on Nov. 4 among all media and political sites, with MSNBC.com second, said online audience measurement firm Hitwise. CNN.com’s traffic rose 146% on Tuesday compared with Monday, while MSNBC.com’s traffic jumped 122...
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An estimated 78.58 million people watched prime-time coverage of the historic election on 14 broadcast and cable networks Tuesday night, according to final national averages from Nielsen Media Research. That’s a dramatic increase from the 59.17 million who watched Election Night on 10 networks in 2004...
Posted to
The Business of Television
by
News
on
11-05-2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, BET, Election, CNN, BBC America, Fox News Channel, Telemundo, CNBC, TV Ratings, TVOne, WGN America
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ABC’s coverage of Election Night was the most-watched of the four broadcast networks from 8 to 11 p.m. Tuesday, a position the network has not held on a presidential Election Night since 1996. According to fast national data, adjusted for time zone differences, from Nielsen Media Research. ABC averaged...
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The Web sites of cable news networks MSNBC.com and CNN.com, as well as ABCNews.com, reported record-breaking traffic on Election Night, according to statistics released today. On Nov. 4, MSNBC.com generated nearly 250 million page views served up to more than 20 million unique visitors. That’s more than...
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President-elect Barack Obama today formally announced a transition team, saying it would be headed by John Podesta, Valerie Jarrett and Pete Rouse. Mr. Podesta was the final White House chief of staff in the Clinton administration. Ms. Jarrett is CEO of Chicago development firm Habitat Co. and a former...
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Early ratings returns from metered markets for the broadcast networks’ election coverage Tuesday may indicate a larger audience still to be announced for cable news networks later Wednesday. Despite covering a presidential election universally acknowledged as being fraught with history, the four broadcast...
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Not only did Barack Obama come away with the election last night, he also tallied up more social media buzz during the last year, according to data from online tracking service Trendrr. Sen. Obama had the advantage in news mentions, blog buzz, MySpace followers and number of videos on YouTube, Trendrr...
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Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues. Most of those...
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With Election Day occupying most of the nation’s attention this week, media agency Carat decided to take a closer look at voters. After all, if the president can be packaged and sold like a product, shouldn’t one know all there is to know about the consumers, the target audience? In doing its analysis...