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Ad spending dropped 2% in the third quarter from the previous year despite the Olympics and presidential election, TNS Media Intelligence reported Thursday. For the first nine months of 2008, total spending was down 1.7%, but most national TV categories showed gains, with network up 3%, cable up 3.7...
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An estimated 78.58 million people watched prime-time coverage of the historic election on 14 broadcast and cable networks Tuesday night, according to final national averages from Nielsen Media Research. That’s a dramatic increase from the 59.17 million who watched Election Night on 10 networks in 2004...
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Wed, Nov 5 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, BET, Election, CNN, BBC America, Fox News Channel, Telemundo, CNBC, TV Ratings, TVOne, WGN America
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ABC’s coverage of Election Night was the most-watched of the four broadcast networks from 8 to 11 p.m. Tuesday, a position the network has not held on a presidential Election Night since 1996. According to fast national data, adjusted for time zone differences, from Nielsen Media Research. ABC averaged...
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President-elect Barack Obama today formally announced a transition team, saying it would be headed by John Podesta, Valerie Jarrett and Pete Rouse. Mr. Podesta was the final White House chief of staff in the Clinton administration. Ms. Jarrett is CEO of Chicago development firm Habitat Co. and a former...
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Early ratings returns from metered markets for the broadcast networks’ election coverage Tuesday may indicate a larger audience still to be announced for cable news networks later Wednesday. Despite covering a presidential election universally acknowledged as being fraught with history, the four broadcast...
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At 11 p.m. EST, just after polls in the Western states had closed, Democratic Illinois Sen. Barack Obama was projected the 44th president of the United States by all the national TV news organizations covering the general election. Inside the “Good Morning America” studio, where ABC’s election night...
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All three broadcast networks are producing hourlong editions of their flagship newscasts on Monday, the eve of the groundbreaking, high-stakes national election. At last count on Friday, it appeared the rare second half-hour would be carried by significant numbers of local stations, even though clearance...
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The Business of Television
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Sun, Nov 2 2008
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Filed under: Broadcast, ABC, CBS, Barack Obama, Election, Print Edition, John McCain, Good Morning America, ABC News, World News, Nightly News
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I want it to be over, and yet I can’t bear to let it go. No, I’m not talking about Fox’s “’Til Death,” which the network mercifully put on hiatus last week. As much as I enjoy using Brad Garrett’s unwatchable sitcom as a synonym for “crappy television”—and despite the fact that there’s nothing funny...
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It may be the end to the presidential campaign, but Tuesday’s vote kicks off a high-stakes battle over media issues in the next Congress and administration. Broadcasting, advertising and consumer groups say that no matter who wins the presidency, there will be major changes in Congress, the Federal Communications...
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The powerful chairman of the House Energy and Commerce Committee, U.S. Rep. John Dingell, D-Mich., is calling on the national TV and cable news channels to hold off projecting the winner of the presidential election Tuesday night until all polls nationwide are closed. In letters to network execs, Rep...
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Barack Obama’s half-hour infomercial, which drew rave reviews for production, was produced by two leaders of the campaign’s ad team—Jim Margolis of ad agency GMMB and Mark Putnam of ad agency Murphy/Putnam—but it had some Hollywood help. Playing a role in its production was Davis Guggenheim, the Academy...
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ABC News’ interview with Sarah Palin, conducted by Elizabeth Vargas, will air on “Good Morning America” on Thursday and on “20/20” on Friday night. Portions of the interview, which took place today on the campaign trail in Toledo, Ohio, will air on “World News With Charles Gibson,” “Nightline,” ABC News...
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Call it Barack Obama’s $3.5 million gamble, but as the Obama campaign readies to air a half-hour TV program at 8 p.m. EDT Wednesday on major broadcast and some cable networks, the question is will it actually work? Amidst discussion about how the ad dramatically showcases the media buying advantages...
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The Business of Television
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Tue, Oct 28 2008
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Filed under: Broadcast, Fox, CBS, NBC, MSNBC, BET, Barack Obama, Election, Univision, TVOne
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The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
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As the presidential election nears, there is a question about whether Sen. John McCain could be facing not just the bad economy and voters’ dislike of George Bush, but a “Tina Fey problem.” Pollster Bennett, head of Manchester, N.H.-based American Research Group, said Ms. Fey’s portrayal of GOP vice...