-
It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the Oct. 29 ad are coming out and they are again demonstrating...
-
“The Oprah Winfrey Show’s” post-election program Wednesday took in its highest ratings in metered household markets in almost nine months. The show drew a 6.5 preliminary household rating in 56 metered markets, which is also a season high. Ms. Winfrey, who was a prominent member of the crowd at President...
-
Sen. Barack Obama’s acceptance speech after winning the presidential election last night had earned more than 4.8 million viral video views 24 hours after the clip began to circulate online, according to data from online video measurement service Visible Measures. That figure includes only viral clips...
-
President-elect Barack Obama today formally announced a transition team, saying it would be headed by John Podesta, Valerie Jarrett and Pete Rouse. Mr. Podesta was the final White House chief of staff in the Clinton administration. Ms. Jarrett is CEO of Chicago development firm Habitat Co. and a former...
-
Early ratings returns from metered markets for the broadcast networks’ election coverage Tuesday may indicate a larger audience still to be announced for cable news networks later Wednesday. Despite covering a presidential election universally acknowledged as being fraught with history, the four broadcast...
-
Not only did Barack Obama come away with the election last night, he also tallied up more social media buzz during the last year, according to data from online tracking service Trendrr. Sen. Obama had the advantage in news mentions, blog buzz, MySpace followers and number of videos on YouTube, Trendrr...
-
Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues. Most of those...
-
At 11 p.m. EST, just after polls in the Western states had closed, Democratic Illinois Sen. Barack Obama was projected the 44th president of the United States by all the national TV news organizations covering the general election. Inside the “Good Morning America” studio, where ABC’s election night...
-
Fox News Channel called what may turn out to have been the key state in the U.S. presidential election at 9:22 p.m. East Coast, declaring Ohio had gone to Democrat Barack Obama and quoting Republicans who had said there was "no clear path to victory" for them without the state. CNN called Ohio...
-
A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
-
All three broadcast networks are producing hourlong editions of their flagship newscasts on Monday, the eve of the groundbreaking, high-stakes national election. At last count on Friday, it appeared the rare second half-hour would be carried by significant numbers of local stations, even though clearance...
Posted to
The Business of Television
by
News
on
Sun, Nov 2 2008
Filed under:
Filed under: Broadcast, ABC, CBS, Barack Obama, Election, Print Edition, John McCain, Good Morning America, ABC News, World News, Nightly News
-
It may be the end to the presidential campaign, but Tuesday’s vote kicks off a high-stakes battle over media issues in the next Congress and administration. Broadcasting, advertising and consumer groups say that no matter who wins the presidency, there will be major changes in Congress, the Federal Communications...
-
Barack Obama's presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising in Georgia, where...
-
As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A study from the University of Wisconsin...
-
Sen. Barack Obama’s appearance on Comedy Central’s “The Daily Show With Jon Stewart” last night was the program’s most-watched episode ever. The episode attracted 3.6 million total viewers and a 2.6 household rating, besting its previous record—when Michelle Obama was a guest on Oct. 8—by...