It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the Oct. 29 ad are coming out and they are again demonstrating...
Barack Obama’s half-hour infomercial, which drew rave reviews for production, was produced by two leaders of the campaign’s ad team—Jim Margolis of ad agency GMMB and Mark Putnam of ad agency Murphy/Putnam—but it had some Hollywood help. Playing a role in its production was Davis Guggenheim, the Academy...