An estimated 78.58 million people watched prime-time coverage of the historic election on 14 broadcast and cable networks Tuesday night, according to final national averages from Nielsen Media Research. That’s a dramatic increase from the 59.17 million who watched Election Night on 10 networks in 2004...
Posted to
The Business of Television
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News
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Wed, Nov 5 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, BET, Election, CNN, BBC America, Fox News Channel, Telemundo, CNBC, TV Ratings, TVOne, WGN America
Call it Barack Obama’s $3.5 million gamble, but as the Obama campaign readies to air a half-hour TV program at 8 p.m. EDT Wednesday on major broadcast and some cable networks, the question is will it actually work? Amidst discussion about how the ad dramatically showcases the media buying advantages...
Posted to
The Business of Television
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News
on
Tue, Oct 28 2008
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Filed under: Broadcast, Fox, CBS, NBC, MSNBC, BET, Barack Obama, Election, Univision, TVOne
BET and TVOne have joined the roster of networks carrying the Obama-mercial—Barack Obama’s half-hour broadcast airing on most of the broadcast networks Wednesday night. A message on Sen. Obama’s Web site said the two cable networks will join CBS, NBC, Fox, Univision and MSNBC in carrying the paid commercial...
BET Networks unveiled its plans for extensive, multiplatform election year political coverage, including the Democratic and Republican National Conventions. BET and BET J will air hours of on-air programming, including live coverage, daily news specials, public service announcements and extended news...