Consumers could cut back their spending on subscription television, broadband and mobile services by $5 billion in the next 12 months in response to the economic downturn, research company In-Stat reports. For TVWeek's comprehensive coverage of how the recession is affecting the TV industry, visit...
The world’s largest social networking site is betting about half of its users will be accessing MySpace on mobile phones in the next few years. That was the prediction issued today by MySpace, which also announced it had launched a new version of its mobile Web site for its 20 million-plus worldwide...
The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during the 2007-08 TV season increased to 8 hours and 18 minutes per day, the...
NBC Universal’s 2008 Beijing Olympic Games coverage on the NBC Olympics Mobile Web site attracted 6.5 million unique visitors and 36 million page views, according to Omniture. The mobile Web site also garnered 826,000 mobile video views and 300,000 total SMS/MMS alert subscripts between Aug. 8 and Aug...
Based on a new system for measuring viewership on multiple platforms, NBC said more than 113 million people watched Olympic programming on Sunday. NBC is introducing what it calls a Total Audience Measurement Index, which combines into one number the audiences on broadcast and cable television, the Internet...