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Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the grand old spectacles of sports, the Indianapolis 500, over the weekend. Go Daddy...
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Viewing of streaming video continues to grow at an extremely rapid rate. Figures from Nielsen for April show that while there was a slight decrease in the number of unique viewers watching Web video, those who are clicking for content are seeing many more streams and staying glued to computer screens...
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To Brent Poer, being back at MediaVest is like deja vu in reverse, or “vuja de,” as he puts it. After spending a year launching TheWB.com, Mr. Poer has returned to the agency as senior VP and managing director of Los Angeles operations. “I think we knew there was a finite time that I would be at the...
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YouTube continues to dominate the world of online video, delivering more than 5 billion streams in March. Hulu, the No.2 site, generated a fraction of YouTube’s activity, according to Nielsen figures for the month. A list of the top streaming sites follows. March 2009 Brand Total Streams (000) Unique...
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The power of an effectively produced and well-placed television commercial has been well documented in these pages. TV is an amazing advertising tool, and it remains the best “pull” media to date. But today there is a need to “push” your TV-like message to a mobile consumer base. While texting is popular...
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The latest series to move from the Web to cable TV is “MoCap, LLC,” which is coming to Spike TV with six original episodes starting April 24. “MoCap, LLC” looks at the people who work at a low-rent motion-capture studio looking to make it big in the video game industry. The series is produced by Worldwide...
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A hotel room, of all places, might be one of the optimal places to sell your client’s new product. In a few weeks, the Hotel Networks will be launching DoNotDisturb.tv, a network offering content targeted to the traveler, business and affluent market segments. The channel will be offered in a linear...
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It’s hard to watch primetime television when you’re enjoying video games. A new study by Nielsen shows that gamers with the most sophisticated networked consoles are less likely to be watching television in primetime than users of other consoles. That means the shows most watched by these gamers often...
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Twitter has been the talk of the media industry and the fastest-growing community destination on the Internet, according to Nielsen. A fast-growing group of Tweeters is adults 35 to 49, who send messages while at work, indicating that Twitter isn’t just for college students. The following chart shows...
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Visiting social networking and blogging sites has become the fourth most popular activity on the Internet, according to new figures from Nielsen Online. Nearly 67% of Internet users in the U.S., United Kingdom, France, Italy, Germany, Switzerland, Spain, Brazil and Australia used one of the “member community...
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As TV becomes truly ubiquitous and we have “TV 360” with us 24/7, it’s time we begin to think about developing mobile TV to generate client sales results. The television industry might finally be ready to divert the billions of dollars that are still being spent on direct-mail and directory-based media...
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Americans are watching more video than ever, according to Nielsen, which released its “Three Screen Report” covering television, the Internet and mobile video. The time spent watching time-shifted TV jumped from a year ago, while the time spent watching video on TV and the Internet each grew by almost...
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Which companies get the most online visitors? According to Nielsen Online, Google was tops in December, with more than 133 million unique visitors who spent more than two hours with its sites and applications. The rest of the top 10 follows. (U.S., Home and Work) Untitled Document Parent Unique Audience...
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Google continues to dominate the online search market, racking up a 21.7% increase in its number of searches in November, according to Nielsen Online. The total number of searches increased by 9.6%. The following chart shows the top search firms and their share of the market. Untitled Document Provider...
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During October, the total number of Web searches dropped, but Google still managed to increase the amount of searches it handled, as well as its market share. Rivals Yahoo and MSN had a tough month, with searches down 12% and 19%, respectively. Statistics for the top 10 search providers appear in the...