Sleeping with the enemy is becoming a business necessity. That was the theme of a panel I moderated at the South by Southwest Interactive Festival last week in Austin, Texas. Executives from MSN Video, MTV Networks, Digitas and social design firm 7 Robot joined me to discuss when companies should work...
MTV Networks is in conversations with a number of online distribution partners to expand the reach of its programming online, the company said during a panel at the South by Southwest Interactive Festival in Austin, Texas. MTV already has distribution deals with sites including MSN, Fancast, AOL, Joost...
The frequent use of Apple’s iPhone to view mobile video is spurring television networks to develop new programs, services and features for Internet-enabled cell phones, or “smartphones.” NBC Universal and MTV Networks are among the media companies that are working to capitalize on the iPhone-stoked demand...
Mobile video technology firm Transpera has inked deals to deliver cell phone video and dynamic targeted ads on phones for MTV Networks, Discovery Communications, AccuWeather, Travel Channel and Next New Networks. MTV already uses Transpera’s tools for VH1 and for its site Gametrailers.com, with Comedy...
Viacom’s MTV Networks has a more than casual interest in those so-called online casual games. The media giant is investing more than $100 million to develop more of these games. Presumably they’re good for more than wasting time at one’s desk during work. (Not that that’s something you or I would ever...