Online television studio For Your Imagination snagged a six-figure ad deal for the upcoming Warner Bros. film “Watchmen” to sponsor FYI’s “Axis of Comedy” ( axisofcomedy.tv ) online network. The sponsorship launches today and will run through March 6, when the film opens. FYI said the ad deal came through...
Despite layoffs at Web video studios and sliding advertising forecasts, the future is not as bleak as it might seem for online networks that produce targeted shows. Last week research firm eMarketer lopped $1.3 billion off its projections for 2008 online ad spending, revising them to $23.6 billion. But...
The Screen Actors Guild plans to crack down on Web shows using SAG actors without an agreement at the start of the new year. As a result, some Web video producers have begun refusing to work with SAG actors. Web studios HealthiNation and For Your Imagination said they have decided not to use union talent...
Web television studio For Your Imagination landed a bridge capital round of financing from OmniReliant Holdings in a deal announced today. FYI did not disclose the amount, but said the round gives OmniReliant an equity interest in the Web venture and that the money will help fund ongoing operations....
In this week’s edition of the New Media Minute, Daisy Whitney mixes it up a bit by carrying a segment from Chicago-based new-media reporter Thatcher Kamin. He attended the Chicago New Media Summit and offers a quick recap on the news and insight shared by ad agencies such as Draft FCB and ad technology...