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There’s just not enough money to go around on the Web. That’s why the digital studios are tumbling down. The first to fall was Mania TV in March, followed by 60 Frames earlier this month. More will surely shutter in the coming months. The question is, who will be left standing? Digital studios like Deca...
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Break Media acquired HBO’s original digital studio, HBOLabs, for an undisclosed amount as part of Break’s expansion into branded content. The deal brings HBOLabs’ shows, assets and some of its employees to the online media company. “We are doing well on branded content sales and we believe we will continue...
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Break Media and Castrol GTX have teamed up to produce original webisodes titled “Urban Car Legends.” Break’s Creative Labs will write, direct and produce seven episodes over a seven-month campaign, with the first episode launching today. The new episodes will be available every month through October...
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The online video directory site OVGuide.com became one of the first Internet television-related companies to go into the black when it posted a profit in January. That milestone, a vital one for any business, is particularly critical in the midst of a recession, as corporate giants and small startups...
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The Business of Television
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Sun, Feb 15 2009
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Filed under: Digital, Print Edition, Veoh, Break.com, ManiaTV, Break Media, Tremor Media, DadLabs, digManiaTV, OVGuide.com, Veoh.com
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Break Media inked a deal with Web measurement firm Quantcast that will give the online media company audience demographics for its male-targeted sites, the companies announced today. Break will use Quantcast’s tools across its network of sites to provide more detailed audience breakdown data to advertisers...
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New-media and traditional producers agree that they don’t want to create shows on spec anymore. That’s the word from the ground, as Daisy Whitney reports in this week’s New Media Minute. Distributors and studios such as Break Media, EQAL and Generate, in a sign of the times, say they won’t launch new...
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Standards are critical for the online video business to grow and attract more advertising dollars, but agencies and portals are cautious about pigeonholing online video into standard categories. That was the message from executives at Break Media, Generate, OMD and Quantcast speaking on a panel in Los...
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Online video producers who want to develop an audience online should reach out to the thousands of Web sites and blogs that attract 10,000 or more visitors per day. That's the advice from Keith Richman, CEO of online property Break Media, shared during an afternoon panel at NATPE in Las Vegas. "Small...
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Online video network Break Media formed an internal development and production group called Creative Lab, designed to develop original content for branded advertisers for Break Media, the company announced today. Break Media targets men 18 to 34 and reaches 60 million unique monthly visitors across its...
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Buoyed by advertiser interest in reaching young men and a tripling in viewership in 2008, online video network Break Media is predicting a threefold increase in ad revenue in the first quarter of 2009, the company told TelevisionWeek. “We have already matched our first-quarter 2008 revenue for the first...
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Online video network Break Media said it let go of 11 employees and emphasized that the cutbacks are not due to the economic downturn but are part of the ordinary course of business. CEO Keith Richman said he plans to hire back those positions in other departments. The reorganization is designed to focus...
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Young men 18 to 34 are receptive to online ads and can recall about half of the ads they see on the Web, according to research released today from Break Media. The company found that 47% of online men in that demographic have purchased a product or service after seeing an online ad. Break’s network of...
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Online video content company Break Media plans to launch its newest Web property targeting the young male audience today, with NBC on board as the first advertiser for ScreenJunkies.com. The site will feature breaking news, previews, reviews and recaps of TV shows and movies for men. NBC is sponsoring...
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Does anyone really believe that consumers like pre-rolls ads online? Because I think pre-roll ads—the ones that walk and talk like 15- or 30-second TV commercials and run in front of Internet programming—simply suck. Yeah, yeah, yeah, I get that ads are the price of admission to watching free content...
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The conventional wisdom is you can’t make money in user-generated video. Advertisers are just too fearful of placing their brands around baseball-bat pranks or shopping-cart accidents or half-naked girls. So why bother trying to peddle to a marketer what your neighbor or the dude down the street cranks...