With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
Posted to
The Business of Television
by
News
on
Sun, Dec 14 2008
Filed under:
Filed under: Broadcast, Cable, Digital, Fox, Emmys, DTV, Advertising, CBS, NBC, YouTube, Google, Viacom, Syndication, MSNBC, The Doctors, Katie Couric, CBS Evening News, Print Edition, Ben Silverman, Web Video, TV Ads, CNN, Kevin Martin, Project Runway, Friday Night Lights, Dr. Oz, DirecTV, American Idol, Dr. Phil, Oprah, Bill O'Reilly, Sumner Redstone, Chris Matthews, Rosie Live, Larry King, Oscars, Subchannels, Grammys, Harvey Levin, Ellen DeGeneres, John Roberts