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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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It’s officially become a two-horse race to win the premium programming crown on the Web. You probably know who the equines are, but I’ll name names anyway: YouTube and Hulu. OK, those sites are already pretty much the dominant homes of online video. But they’ve come at it from vastly different positions...
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ABC is getting serious about offering its television programming on Hulu in exchange for an equity stake, reports PaidContent.org. The online news outlet said talks between Disney, which owns ABC, and Hulu, an NBC Universal-News Corp. joint venture, have intensified recently and center on the crown jewel...
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Is the bathroom verboten when it comes to watching online video? How do you actually pronounce user-generated content—without sounding silly? And what’s the secret sauce that makes Web video a different beast than TV? Daisy Whitney sent Lori Harfenist, the New York correspondent for the "New...
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Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows...
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Sun, Feb 22 2009
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Filed under: Digital, ABC, Print Edition, Keith Richman, Quantcast, Jordan Levin, IAB, Interactive Advertising Bureau, Adam Gerber, Web Views
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CBS, Fox, NBC, Telemundo and ABC have all agreed to keep both analog and digital signals airing for their owned and operated stations through the new June 12 date set for the DTV transition. Acting Federal Communications Commission Chairman Michael Copps made the announcement at his first FCC meeting...
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Thu, Feb 5 2009
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Filed under: Broadcast, Digital, Fox, ABC, DTV, CBS, NBC, FCC, Hearst-Argyle, Telemundo, Gannett, Michael Copps
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Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping the number of brands sponsoring a particular...
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The Web series “Gemini Division” recently wrapped up its initial online run here in the United States, but it’s now rolling out in Australia online and on-air on the Sci Fi Channel there, one of many pending international premieres for the Rosario Dawson digital series. The launch of “Gemini Division...
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Sun, Dec 21 2008
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Filed under: Digital, ABC, Print Edition, Sci Fi Channel, The Guild, Felicia Day, Gemini Division, Microsoft, TheWB.com, Xbox, AfterWorld, Sony Pictures Television International, Electric Farm Entertainment
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Even though NBC has been wracked by huge layoffs and a tanking economy, the network’s digital division will start shooting a pilot this week for an online late-night talk show, one of nine planned Web shows for 2009. And NBC isn’t the only network pursuing Web originals for the new year; CBS also is...
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Sun, Dec 14 2008
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Filed under: Digital, ABC, CBS, NBC, Ugly Betty, Scrubs, Print Edition, CWTV.com, Gemini Division, Novel Adventures, Harper's Island
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After Barack Obama ran for president promising change and openness, and making a point of refusing to accept lobbyists’ contributions, the president-elect’s transition team secretly held a meeting with broadcasting lobbyists to discuss the digital TV changeover. The unannounced meeting was held Friday...
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Wed, Dec 10 2008
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Filed under: Broadcast, Digital, Fox, ABC, DTV, Barack Obama, FCC, Kevin Martin, NCTA, Kyle McSlarrow, NAB, House Energy & Commerce Committee, David Rehr
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Hailing itself as the most popular online TV store, Apple’s iTunes Store has sold more than 200 million show episodes, including topping the 1 million mark for HD episodes. Apple began offering HD television content last month, charging $2.99 per episode, compared with $1.99 for standard-definition shows...
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Thu, Oct 23 2008
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Filed under: Digital, Fox, ABC, CBS, NBC, iTunes, HD, The CW, 90210, Gossip Girl, Warner Bros., Valentine
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Online video portal AOL Television plans to premiere an interview-style Web series on Oct. 1 dubbed “Outside of the Box” that will cast popular TV stars interviewing each other using fan-submitted questions. The debut episode will feature “Private Practice” stars Kate Walsh, Taye Diggs, Audra McDonald...
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Traditional media companies are chasing Web hits just like the digital studios that have pioneered the genre. With ad dollars continuing to pour into online video, Hollywood is eager for a chunk of that market. Most estimates say consumers watch 10 billion videos online each month. Forrester Research...
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Sun, Aug 17 2008
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Filed under: Digital, ABC, NBC, Print Edition, CBS Interactive, Rocketboom, NBC Universal Digital Studio, Gemini Division, Stage 9, Moblogic, Crackle.com, Wallstrip, Studio 2.0, Squeegees, Warner Bros. Television Group