The Universal Sports Network will expand to nine new markets, making its lineup of Olympics-related sports programming available to more than 30 million television households. The new markets are New York, Los Angeles, Chicago, Philadelphia, San Francisco/Oakland/San Jose, Washington, D.C., San Diego...
Dish Network will add two high-definition specialty channels to its lineup that will be solely dedicated to the 2008 Beijing Olympics. Dish’s agreement with NBC Universal will bring NBC Olympic Soccer Channel and NBC Olympic Basketball Channel to Dish Network subscribers, offering them all-day HD coverage...
TV Guide Network will help NBC promote its coverage of the Beijing Olympic Games through TV Guide programming and on-screen listings. Terms of the deal were not disclosed. This is the third time NBC and TV Guide have worked together to promote the Olympics. Last season, NBC used TV Guide to help launch...
With a record 3,600 hours of Beijing Olympics coverage on tap for next month, NBC will bring an army of commentators to the Games, with an unprecedented 106 commentators on tap. The group will be led by Olympics veteran Bob Costas, who will return for his seventh Olympics as prime-time host. Also on...
Nickelodeon will premiere “Nick News With Linda Ellerbee: Torchlight on Tibet: Politics, the Olympics and You” on July 20. The program will tackle the issue of Tibet with Chinese, American and Tibetan children. The kids will debate whether politics should be a part of the Olympics, and if not, whether...