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  • NBA TV Gets Into the Game

    With the launch of a new NBA basketball season this week, NBA TV is launching a prime-time schedule emphasizing live programming. This marks the first season the league-owned channel will be programmed and marketed by Turner Broadcasting under a deal signed earlier this year. NBA TV will be home to 96...
    Posted to The Business of Television by News on 10-26-2008
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  • NBA TV Drives to Hole

    NBA TV is looking to score with a schedule loaded with live programming in prime time and a new multimillion-dollar marketing effort aimed at hard-core hoops fans. The National Basketball Association made an earlier deal to have Turner Broadcasting run its digital assets, including cable channel NBA...
    Posted to The Business of Television by News on 10-05-2008
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  • NBA TV Introduces ‘Fan Night’

    NBA TV will celebrate the launch of its 10th year covering the NBA with “Fan Night,” an interactive feature that gives viewers the chance to vote for the games they want to see nationally televised on Tuesday night. Voting will begin Oct. 28 for the game airing Nov. 4. The network also will offer a free...
    Posted to The Business of Television by News on 09-08-2008
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