As the song “Take Me Out to the Ball Game” suggests, not everyone who’s watching baseball on television is doing it in his living room. Turner Broadcasting, which televised baseball’s American League Championship Series last month, commissioned new research to find out how many people are watching games...
Turner Broadcasting got good news and bad news from baseball on Saturday. Technical difficulties kept it from televising game six of the American League Championship Series until the first inning was nearly over. When TBS joined the game, the score was already 1-0 with the Boston Red Sox leading the...
As more glamorous teams from bigger markets got knocked out of baseball’s playoffs, Fox Sports President Ed Goren began singing the praises of the City of Brotherly Love. SWINGTOWN Jimmy Rollins and the Philadelphia Phillies earned a spot in the World Series by defeating the Dodgers in the NLCS. “Philadelphia...
The first round of baseball’s postseason didn’t go well for Turner Broadcasting, which has exclusive rights to the divisional series. Viewership on TBS slid 25% from last year for the games that were played, and only two of the four series avoided being three-game sweeps, with each of those two series...
With baseball’s post-season just around the corner, TBS is stepping up its marketing game for the channel’s upcoming coverage of the National League and American League Division Series and the American League Championship Series. As part of the channel’s effort to increase awareness of the games, the...