The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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The Business of Television
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
The second of three presidential debates between Sen. Barack Obama and Sen. John McCain on Tuesday night was watched by 63.2 million people tuning in to 11 channels--27 million more people than saw their first debate Sept. 26, according to data from Nielsen Media Research. That’s a reversal from 2004...
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The Business of Television
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News
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Wed, Oct 8 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings