Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that includes magazines and retail...
Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform. Google, which has been looking to use its targeting and analysis tools to move into the TV advertising business, previously struck deals with NBC Universal’s cable...
Crown Media, which owns Hallmark Channel, lowered its net loss in the third quarter as revenue rose 17%. Crown’s third-quarter net loss was $17.9 million, or 17 cents a share, down from $37.9 million a year ago. Excluding interest expenses, Crown’s operations earned $7.6 million, compared with a $12...
Crown Media Holdings has renewed its distribution agreement with Charter Communications for Hallmark Channel and Hallmark Movie Channel. Hallmark Channel, which is expected to show substantial increases in its subscription revenues, renewed nearly all of its other distribution agreements earlier this...
Hallmark Channel, which has an upcoming movie starring Jane Seymour, and Kay Jewelers, which sells an exclusive line of Jane Seymour jewelry, are working together on a promotional partnership. Hallmark will be hosting an online sweepstakes this month in which the prizes are diamond necklaces from the...