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Speed has picked up the cross-country racing series “Bullrun,” which follows 12 teams of drivers traveling 3,500 miles across the southwestern United States for a $200,000 prize. Hosted by former professional wrestler and car buff Bill Goldberg, the series originally aired on Spike TV. Speed has licensed...
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Before “American Idol” created singing sensations for the nation, NBC introduced America to the Monkees. The Monkees began life as a fictional band created by Bob Rafelson and Bert Schneider for a television pilot. They figured they could capitalize on Beatlemania, which was all the rage back in 1965...
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For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
Posted to
The Business of Television
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News
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12-14-2008
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Filed under: Broadcast, Cable, Digital, Fox, Emmys, DTV, Advertising, CBS, NBC, YouTube, Google, Viacom, Syndication, MSNBC, The Doctors, Katie Couric, CBS Evening News, Print Edition, Ben Silverman, Web Video, TV Ads, CNN, Kevin Martin, Project Runway, Friday Night Lights, Dr. Oz, DirecTV, American Idol, Dr. Phil, Oprah, Bill O'Reilly, Sumner Redstone, Chris Matthews, Rosie Live, Larry King, Oscars, Subchannels, Grammys, Harvey Levin, Ellen DeGeneres, John Roberts
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Ad spending dropped 2% in the third quarter from the previous year despite the Olympics and presidential election, TNS Media Intelligence reported Thursday. For the first nine months of 2008, total spending was down 1.7%, but most national TV categories showed gains, with network up 3%, cable up 3.7...
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Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that includes magazines and retail...
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Looking to eat Animal Planet alive, A&E Network is launching a show that takes on out-of-place alligators, pet-eating bobcats and a stadium full of bats—and not the wooden kind. “The Exterminators” launches with 13 episodes starting Feb. 4 on A&E. The program follows a family of exterminators...
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One of the advertising industry’s most experienced forecasters, Bob Coen of Magna, sees spending declines ahead for most forms of media in the U.S. There will be no Summer Olympics or major political campaign spending in 2009, Mr. Coen said in a report issued Monday. “Advertising has historically lagged...
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As part of a growing trend to measure online audiences in a more detailed fashion, Disney-ABC Television Group said it is rolling out online measurement tools from Quantcast across its Web properties, including for its full-episode player on ABC.com. The deal will let ABC measure its audience makeup...
Posted to
The Business of Television
by
News
on
12-04-2008
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Filed under: Broadcast, Cable, Digital, Advertising, abcfamily.com, ABCNews.com, Disney-ABC Television Group, Quantcast, ABC.com, Peter Seymour, SoapNet.com, Online Measurement
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Viacom is announcing major layoffs and cost-cutting moves this morning and will conduct “a comprehensive review of its operations.” The company said in a statement that it will cut its workforce by 7%—a total of 850 positions—suspend senior-level management raises and write down the value...
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NBC Universal has begun cutting staff amid a faltering economy and low ratings on its broadcast network, people familiar with the matter said. So far, approximately 30 staffers in the advertising sales department have been told they are losing their jobs, said the sources, who requested anonymity. The...
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Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform. Google, which has been looking to use its targeting and analysis tools to move into the TV advertising business, previously struck deals with NBC Universal’s cable...
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Gospel music can move people, but can it get them to go to Bermuda? The Bermuda Department of Tourism is betting yes, and has made a deal with the Gospel Music Channel to get viewers interested in faith-based travel to consider the island as a destination. The deal is unusual because the network won...
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Looking to follow up on its successful launch of “The Locator” featuring Troy Dunn, WE tv is getting ready to premiere another original reality show, “I Want to Save Your Life.” In the new series, Charles Platkin, known as the “diet detective,” is called in to help by friends and family of an individual...
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CNN Ad Sales has re-signed sponsors Johnson & Johnson and Zurich for its multiplatform initiative CNN Heroes. Procter & Gamble and Subaru also have come on board as sponsors for CNN Heroes, which highlights ordinary citizens who have done extraordinary deeds. The four sponsors will be featured...
Posted to
The Business of Television
by
News
on
11-21-2008
Filed under:
Filed under: Cable, Advertising, CNN.com, CNN, Subaru, CNN Ad Sales, Anderson Cooper, CNN Heroes, P&G, Johnson & Johnson, Zurich
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Veteran House Energy and Commerce Committee Chairman John Dingell will be replaced by California Rep. Henry Waxman in that post in the new Congress. The House Democratic Caucus today voted 137 to 122 to replace Rep. Dingell, a Michigan Democrat who is the longest-serving member of the House, with Rep...