NBC beat ABC and Fox as the most-watched broadcast network in the hour leading up to and including President Barack Obama’s inauguration oath and speech. CNN topped the cable networks during the oath of office. During 11 a.m. and 12:30 p.m. EST Tuesday, NBC drew 11.5 million viewers and scored a 4.0...
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The Business of Television
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Wed, Jan 21 2009
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, CNN, TV Ratings, Inauguration
The inauguration of Barack Obama as 44th President of the United States turned out to be more traditional television than a showcase for broadcast technology. That made the story of the day less what the coverage looked like, but how the coverage was consumed. Early data indicated that a record number...
Obama Team Takes Over White House Web Site It didn’t take long for the White House Web page to switch from one president to the next. By 12:10 p.m., minutes after Barack Obama took office as president, the Bush administration Web page was replaced with a new one. Less than three minutes later, it had...
After raking in revenues and ratings during the election season, the cable news networks appear set for a last hurrah as Barack Obama is inaugurated as the 44th president of the United States. CNN said Exxon, Sprint and Cisco had signed up for advertising packages as official inauguration sponsors on...
The historic installation of the nation’s first African American president is creating unprecedented interest in programming related to Tuesday’s inauguration—as well as logistical nightmares for TV news crews. EXPECTING A CROWD Barack Obama will have this view of the Mall as he’s inaugurated. CNN will...