The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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The Business of Television
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News
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
The television turn-out for the vice presidential debate Thursday night between Senator Joe Biden and Governor Sarah Palin totaled 69.9 million viewers, according to national data from Nielsen Media Research. The lone debate between the two contenders was carried live on 11 broadcast and cable networks...
Posted to
The Business of Television
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News
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Fri, Oct 3 2008
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Filed under: Broadcast, Cable, ABC, CBS, NBC, MSNBC, Election, CNN, Fox News, Joe Biden, Sarah Palin, Debate