Monday night’s final matchup of this year’s NCAA men’s basketball tournament came in as the lowest-rated championship game ever. Last night’s game, in which North Carolina beat Michigan State, drew a 10.8 household rating/18 share among households and 17.6 million viewers, according to final figures...
The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and the ultimate college hoops championship. “As a sports marketing...
CBS College Sports Network is gearing up for NCAA March Madness. The network will complement CBS Sports’ exclusive live network game broadcasts with more than 75 hours of 2009 NCAA Division I Men’s Basketball Championship coverage. The network also will air “NCAA March Madness Highlights Powered by Pontiac...
CBS, which signed up 20 affiliates for the NCAA’s March Madness video-on-demand service, is hoping to create a year-round VOD product featuring college sports video. NCAA VOD: The Best of March Madness, created by CBS Sports and CBS College Sports Network, has been picked up by cable and satellite distributors...