CBS made sure that advertisers and media buyers knew it was the No. 1 network, and the only broadcaster that showed growth this television season, in its annual upfront presentation at Carnegie Hall. The network also took pokes at both its broadcast rivals and its cable competitors. For TVWeek's...
Despite the tough economy and a deep advertising market slump that cut CBS’ fourth-quarter earnings in half and forced the company to slash its dividend, CEO Leslie Moonves said he’s looking forward to the upfront. Citing ratings growth at the company’s broadcast network during Wednesday’s earnings call...
It’s been a pretty ordinary, not particularly sexy fall at CBS. And that’s just fine by Leslie Moonves. The CBS Corp. president-CEO is loving the lack of drama at his network because it’s been accompanied by a ratings development few prognosticators saw coming. One month into the 2008-09 television season...
As the CW prepares for next month's launch of its super-hyped drama "90210," the leaders of parent companies CBS Corp. and Warner Bros. are offering an emphatic vote of confidence in the network. In a letter to CW employees and affiliates delivered this morning, the executives—Barry...
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Thu, Aug 21 2008
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Filed under: Broadcast, CBS, 90210, Gossip Girl, CW, Leslie Moonves, Warner Bros., Bruce Rosenblum, Barry Meyer, Nancy Tellem